About the Role
The Executive Director of Media and Brand Management is the senior leader responsible for shaping the public identity and creative vision of Furever Pawradise. This role provides strategic direction for all aspects of marketing, communications, branding, and creative content. The Executive Director ensures a consistent, compelling, and professional brand presence across all platforms, embodying the core values of Creativity & Expression and Integrity & Trust.
Requirements
Key Responsibilities
Provide strategic leadership and direct operational oversight for the Arts and Creative, Media and Publicity, and Merchandising and Branding departments.
Develop and execute a comprehensive, multi-channel marketing and communications strategy to drive ticket sales and community engagement.
Serve as the primary guardian of the Furever Pawradise brand, ensuring consistency in voice, tone, and visual identity.
Oversee all public relations activities, including press releases and social media campaigns.
Direct the creative development process for event themes, graphics, and promotional materials.
Oversee the design, production, and sale of all official merchandise.
Recruit, mentor, and support the Department Manager(s) within the Media and Brand sector.
Required Skills & Qualifications
Marketing & Communications: Extensive experience in marketing, brand management, or public relations.
Strategic Leadership: Proven ability to develop and execute a cohesive brand strategy across multiple departments.
Creative Direction: A strong eye for design and the ability to lead creative teams in producing high-quality content.
Digital Marketing: Expertise in social media management, content marketing, and digital advertising.
Project Management: Excellent organizational skills to manage multiple creative projects and deadlines simultaneously.
Beneficial Skills
Experience with graphic design, video production, or copywriting.
Previous experience in a senior marketing role for an event or non-profit.
Familiarity with the anthropomorphic arts community and its aesthetics.
About the Company
Furever Pawradise is a Toronto-based, non-profit organization dedicated to celebrating and empowering the vibrant anthropomorphic arts (furry) community. Our core mission is to create a premier annual event that provides a dedicated platform for artists to showcase their creativity, for community members to forge lasting connections, and for all of us to channel our collective passion into philanthropic good for local charities.
Our organization is built on a foundation of six core values: Creativity & Expression, Community & Inclusivity, Empowerment, Generosity & Impact, Integrity & Trust, and Joy & Celebration. Joining the Furever Pawradise team means becoming part of a passionate, collaborative, and dedicated group of people who believe in the power of community and creativity.